Moving your business online

As the health pandemic continues to affect lives across the world, and businesses start to move online, we’ve compiled a list of options below to help develop your business online.

We’re also offering Free online consultations on how you can adapt your business to this current situation. Email us at hello@petersonandco.com.au to book in.

1. Websites

Perception is everything and your website is the foundation of your digital presence. We create websites that are easy to use, well designed and work hard for your business 24/7. Get in touch to chat about how we can help you create a new website or maximise your existing one.

2. Email Marketing

Email marketing is one of the most effective ways to reach and engage your audience. Email marketing allows you to personalise your messaging and tailor messages based on customer actions. We can help you create Email campaigns, Email templates, landing pages and set up Mailchimp (or other email marketing software) for you.

3. E-Commerce

Consumers won’t want to venture to the high street in order to buy items for the foreseeable future, instead consumers want to shop from their own homes, making ecommerce a great solution for both businesses and buyers. Millions of people across the world can view your website at any time, meaning that for those looking to reach a larger audience, you will have more opportunities to do so. We can create a new e-commerce site or transform your existing site to sell your products and services.

4. E-books

Creating eBooks should be an integral part of your content marketing strategy.  If you aren’t, you could be missing out on a massive business opportunity. The objective of content marketing is simple: attract people who would be interested in buying what you are offering. An eBook is a great way to attract targeted leads than can eventually be converted into paying customers. We can help you with content and design.

5. Video

Nothing helps your audience or potential customers identify and relate to your business more than video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. Get in touch to discuss options.

6. Social Media Strategy

A social media strategy defines how your organisation will use social media to achieve its communication aims. Purchasing decisions are influenced by social media. Lack of strategy hands the advantage to competitors. It’s uncommon to find an organisation without a social presence and increasingly companies are developing clear social strategies aligned with business goals. Let us help you with strategy, content and design.

7. Blogging

There is debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Here are 4 reasons you need to blog: Drive traffic to your website, increase your SEO, position your brand as an industry leader and develop better customer relationships. Let us help you with content and setting up your blog on your website.

Check out this free blogging for business course

8. Google G-Suite 

Whether you’re a new business or large enterprise, G-Suite offers some of the best tools for collaboration, organisation, and security. Business email, data storage, Google docs all make for improved team collaboration. We can setup your accounts migrate your current email and manage any future email needs you may require. You get the best of G-Suite and while we manage the complicated setup.

Don’t hesitate to get in touch. We can help you transition your business online.