Peterson and Co | FAQs
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Frequently Asked Questions

Peterson and Co have been designing brands and building online businesses since 2008, in that time we have gained a vast amount of experience and knowledge. Below are many of the frequently asked questions we were asked along the way.

Websites

I’m new to this whole website thing, how does it work?
Never fear, that’s why we are here. You can learn about our time proven process in our process section.

How much does a website cost?
The cost of a website can vary depending on various factors, just like the cost of a house may vary. Though our website projects generally start in the $4,000 range for basic business sites and range upward depending on your unique needs.

How long does it take to design and build a website?
The time it takes to produce a website depends on the size and complexity of your site and the quality of content that you have ready to go. A basic website typically takes around 4 weeks from beginning to end.

Do I need my own domain name and web hosting?
Yes, we can help you get this set up and we can work with your existing provider. We are not a web hosting company.

Will my website work on mobile devices?
Yes it will. All the websites we design work on all devices. Depending on your requirements we can design and develop your site using responsive design so that the site is optimised for mobile devices.

Do you do ecommerce/Online Store websites?
We sure do!

What is a Content Management System?
A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection.

Do you provide training?
Yes we provide all our clients with training on maintaining their website.

Can you help me with Social Media and Email Marketing?
We sure can. As part of your project we can include social media and email marketing services.

What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get. There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key.

Do you write the content for my site?
We don’t directly write your content, however if you need help with this we work with copywriters who specialises in writing for the web.

What is a domain name?
A domain name is your address on the internet. Typically this would be something like yourcompany.com.au

What is web hosting?
Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data centre that runs your website and email.

General

What type of services do you provide?

We are a creative studio that specialise in branding and wordpress websites. This includes Logo Design, Web Design & development, Marketing Material, Social Media Branding. Signage Design, Business Cards and Photography.

I need this asap, can you help?

We can take on rush jobs depending on the the schedule and complexity of the job. Additional fees may apply.

Where are you based?

We are based in a Bondi Beach, Sydney, Australia.

Can you design my logo?

Yes we specialise in logos and branding.

Can you provide printing?


Absolutely! We have built great relationships with quality printers and happy to help with all your printing needs.

Isn’t a logo and a brand the same thing?

A logo is an easily recognisable design element, often including a name, symbol, specified colours or trademark. It is a quick, visual representation of a brand’s message and position. A brand is the culmination of every interaction with, experience of, thought about, and marketing practice by a business. A logo all by itself is merely a graphic element with a name. A brand is everything — tangible and intangible — that represents a business and gives its logo meaning.

My brother-in-laws sisters mum offered to design my brand and website for $50.00 why should i work with you?

Unless they are qualified and experienced in the industry you usually get what you pay for. Professional branding and web design involves many factors depending on your type of business. Do your research.

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