Peterson and Co | About
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A Bit About Us

Peterson & Co is an independent design studio, founded by Paul Peterson.


We have been delivering outstanding results to small and medium businesses since 2007. Our work encompasses branding, logo design and websites and we specialise in creating design that will elevate your business providing innovative and well thought out solutions for your brand.

FREE, no obligation design quote.

Get in touch to discuss your branding, website or logo needs.


Meet the Team

Owner and Graphic Designer

Paul founded Peterson & Co in 2007. He is experienced in digital and print design and has developed magazines, websites, brands, corporate identities and advertisements for clients in the travel, wine, professional services and fashion industries. He enjoys working with clients on concept development, creative direction, branding and UX design. He is passionate, organised and motivated to work in a continually evolving industry.  A good listener and communicator who loves to build and sustain positive and productive relationships.

Creative Director

Alice studied Art and design in Oxford, UK.  As well as working on creative direction on design projects at Peterson & Co she also works at the Museum of Contemporary Art in Sydney. Alice is a passionate about art, photography and design with a keen eye for account and business management. Alice is the Peterson & Co colour and font specialist.

Graphic Designer

Prior to taking her seat at Peterson and Co., Murphy’s expertise and passion for design and development has seen her work with a wide variety of creative and branding agencies. With over eight years experience in the design industry, she is happiest when tackling diverse challenges, and thrives when helping her clients achieve (and exceed!) their goals.

Illustrator and Motion Graphics Designer

Jiahua is a designer who is passionate about creating visual experiences and storytelling. Over the past five years she has worked on all stretches of graphic design from print, digital, social to broadcast for clients such as ABC TV, The Chaser, Sustainable Salons and many more. Although she is an all-rounder, she enjoys and is best known for her illustration, layout design, branding, event and campaign design, and motion graphics. Working with businesses that have an ethical and sustainable focus are of great importance to her.

Digital Media Support

Ness is a creative individual, with an extremely high work ethic. With a keen interest in digital marketing and media, she loves new challenges and finds her passion in meaningful work. As a digital strategist, she always follows a creative approach to meet the requirements of the business, while delivering effective results. She loves efficiency and is constantly looking for a better way to do almost everything!