5 ways to optimise your mobile website.

The Problem

Does your mobile website have a lower conversion rate than your desktop version? Some people are spending up to 70% of their time on mobile, imagine how many more customers you could reach if the conversion rate levels were the same. A recent study showed that mobile conversion rates are 47 percent of the levels achieved on desktop. As more of your customers are using mobile devices, you need to ensure your mobile conversion rate is keeping up, and maintain your income.

So how do you balance out the desktop to mobile conversion rates? Follow the 5 simple things below that will help optimise your mobile site to help bring in more revenue. A recent study showed that mobile conversion rates are 47 percent of the levels achieved on desktop.

The Solution

1. Use Google Analytics to know your mobile vs tablet vs desktop traffic
First you need to know how your customers are using your site.
In Google Analytics you can see an overview of the different device categories by visiting the “Reporting” tab and then: Audience > Mobile > Overview.
Read more here

2. Test Your Site Using Google’s Mobile-Friendly Tool
Before you take any further action, see how your site is already faring when it comes to mobile-friendliness. This will help you focus on the specific areas of your site that need work, and give you useful information on how you can make improvements.

3. De-clutter
Less is more when it comes to mobile. Since phones aren’t as powerful as desktop browsers, you should make sure your site is optimised to load quickly. Ultimately, the best design strategy is simple: take away all excess clutter.

4. Think about your design strategy
The rapid growth of mobile has seen the rise of design-focused companies like Apple and Google. Consumers today expect sophisticated design. If your a small-business owner and all of the competition has a really nice website and you don’t, in less than a second, people make a negative judgment about your product. If you have a beautifully designed site, people think that you value and put the same amount of care into your product.

5. Testing Your Site’s Mobile Speed
Website speeds are significant in a mobile-first world. Keeping your site’s loading times to a minimum is always an important consideration. In fact, optimising your site for speed will not only help you keep your bounce rates down, but it can also improve your users’ experience, which is good news for your business.

Dos and Don’ts of Mobile website design

Think it has to be just like your desktop site
Over-complicate things
Underestimate the importance of easy navigation
Don’t forget that your message and branding still need to come through

Design with the user in mind
Build the site for speed
Streamline your content
Make the text large enough to read and click.

Next Steps

There are plenty of other dos and don’ts to consider when designing a mobile site (don’t use Flash or Java, don’t be afraid of white space, do let visitors view the full site if they prefer), but by following the 5 points above, you will be off to a great start.

Mobile website design adds a range of new opportunities, so if your site isn’t optimised for  mobile, embrace the technology!

We design all of our websites to be responsive and optimised for mobile. Get in touch with us today and we can do a FREE mobile analysis of your site.

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