Peterson&Co

Peterson&Co

Peterson&Co

FAQs

Peterson & Co has been helping design businesses since 2008, in that time we have gained a vast amount of experience and knowledge. Below are many of the frequently asked questions we were asked along the way.

We work across brand, digital, and print — from strategy, identity, guidelines, and brand refreshes; to web design, development, content, UI/UX, and digital storytelling; and signage, marketing materials, and specialist print production.

We can take on rush jobs depending on the the schedule and complexity of the job. Additional fees may apply.

We are based in Bondi Beach, Sydney, Australia.

Yes we specialise in logos and branding.

A logo is an easily recognisable design element, often including a name, symbol, specified colours or trademark. It is a quick, visual representation of a brand’s message and position. A brand is the culmination of every interaction with, experience of, thought about, and marketing practice by a business. A logo all by itself is merely a graphic element with a name. A brand is everything — tangible and intangible — that represents a business and gives its logo meaning.

We don’t directly write your content, however if you need help with this we work with specialist copywriters.

Absolutely! We have built great relationships with quality printers and happy to help with all your printing needs.

We can organise a professional photoshoot or supply stock images.

AI can generate ideas, layouts, and even copy, but it can’t replace the strategic thinking, creative judgement, and deep understanding of your audience that shape a distinctive brand. We use AI as a tool to support the design process, but crafting a meaningful, enduring brand or website requires human insight, experience, and collaboration.

Unless they are qualified and experienced in the industry you usually get what you pay for. Professional branding and web design involves many factors depending on your type of business. Do your research.

The cost of a website can vary depending on various factors, just like the cost of a house may vary. Though our website projects generally start in the $4,000 range for basic business sites and range upward depending on your unique needs.

The time it takes to produce a website depends on the size and complexity of your site and the quality of content that you have ready to go. A basic website typically takes around 4 weeks from beginning to end.

Yes, we can help you get this set up and we can work with your existing provider. We are not a web hosting company.

A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection.

We sure can. As part of your project we can include social media and email marketing services.

Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get. There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key.

AI SEO (also called Answer‑Engine Optimisation, AEO, or Generative Engine Optimisation, GEO) focuses on making your website understandable and discoverable by AI-driven search tools and assistants. By structuring content clearly, using relevant language, and providing context, AI can accurately interpret and surface your site to users, helping you reach audiences interacting with intelligent search systems.

AI optimisation uses artificial intelligence to help improve your website’s performance, visibility, and engagement. This can include optimising content for search engines, analysing user behaviour, and identifying opportunities to improve conversion. By combining AI insights with strategic design and quality content, we ensure your site reaches the right audience and performs at its best.