Peterson and Co | Getting Started
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Getting Started

There are some conditions we require before working with anyone.

You Have Goals
Boring, I know, but if you don’t know where you’re going you’ll have no idea you’ve arrived if and when you get there. We both need clear goals to work with.

You Have An Audience
Building an audience through social media, blogging, podcasting, interviews, white papers, presentations, speaking and education is the only way to generate new customers online. If you don’t already have an audience you should be prepared to build one.

You Have Passion
Building an audience is hard work and it takes time. Passion is the fuel you need to keep going when all the chips are down and you feel like you’re smashing your head against a brick wall. You need to be passionate about what you do.

You Have A Team
We don’t enjoy watching clients meltdown so if you don’t have a team (or you’re not prepared to build one) you’ll have a big job convincing us to take your project on. It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way you’re going to need help.

You Have Budget
If you really want to knock one out of the park, you’re going to need to invest some cash. That’s just the way it is. We don’t work for equity in your start-up and we don’t cut corners. You don’t need to re-mortgage your house but you are going to need to treat this as an investment and if you work with us, you’ll get a positive return.

You Have Time
If we work together we need your attention and you need to minimise distractions.

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